Positions and Practice – Week 11

Proposal and Audience

Putting together a proposal for my ongoing project has helped me clarify the overall purpose and direction of this work, while cementing the purpose of it. Although still fluid in content and open to continuous inspiration, thinking about how I can coherently explain my thought processes to a potentially varied audience has been a worthwhile exercise.

And it is the words coherent and clarification that I would argue are the basis for a solid proposal.

My research into what I consider a good example of a proposal didn’t reflect a photographic one but one that relates to a climate changes adaptation project in oasis zones in Morocco – bit of a mouthful.

The best thing I felt about this particular proposal, which is rather mammoth, is the fact that although various applications have had to be made to secure funding, there is a full detailed proposal document and smaller breakdown versions that provide an oversight of the project.

I haven’t had chance to read the full proposal in detail as it is very long. It does show how much information can be necessary depending on the client you are proposing to.

The Project/Programme Background and Context is described as follows:

Moroccan oases experience degradation due in particular to climate change, compounded by population and urban pressure. This deterioration, in recent years, has taken alarming proportions and is leading to an increasingly threatening desertification. A dozen of southern Morocco Oases has already lost more than 40% of their crop area: 208 Ha of agricultural land were silted in Errachidia area. The gradual disappearance of favorable farming conditions of oases, led to the decline in the income of the population, which is a big issue for the majority of the southernmost oasis societies. The objective of the proposed project is to help reduce the vulnerability of people and oasis agro ecosystems in Morocco to climate change by increasing the adaptive capacity of local actors, increasing the resilience of the target ecosystem and by disseminating knowledge management. Actions will include improved management of soil and water resources, as well as the use of resistant varieties of palm trees and training sessions for the stakeholders.

It goes on to outline how it will achieve its objectives through five components. When looking at the funding involved, it is easy to see why such a detailed proposal is needed and although the wording is reflective of the audience it is proposing to it is still relatively easy to digest.

The full proposal is here: http://www.adaptation-fund.org/wp-content/uploads/2015/09/AFB.PPRC_.16.12-Proposal-for-Morocco_0.pdf (Links to an external site.)

An outline is here: https://www.adaptation-fund.org/project/climate-changes-adaptation-project-in-oasis-zones-pacc-zo-2/ (Links to an external site.)

And an easier to read snapshot here: https://www.adaptation-fund.org/wp-content/uploads/2016/10/AdaptationStory-centered-highres-1.pdf (Links to an external site.)

This proposal from initial application, through rejigs and updates, has been able to secure funding for projects that will be beneficial in many ways.

The fact that you can access full detailed information to a two-page design-led infographic style sheet for me feels very useful. I can dig deep for background information or choose to pick up highlighted facts.

I think I will consider further the option of creating an in-depth proposal but to always develop an infographic style snapshot. This could be particularly useful when wanting to catch the attention of someone swiftly but enable you to back it up promptly with fuller facts and figures.

Whether I create my own or use software such as https://piktochart.com/ will be determined by circumstances.