Pricing plans

I spoke in my previous blog post about the challenge of learning how to best price my work.

Although I have had exhibitions this year and attracted local media coverage, I am not recognised as an emerging artist in the wider photographic world.

So where this leaves the value of my work is perplexing.

I have also mentioned before that artists such as Gina Glover have given me ideas of where to begin pricing differing elements of my work, and that over the festive break I aim to add a shop to my website selling limited edition items.

But having watched the university’s interview with Francesca Genovese of Francesca Maffeo Gallery, I have been led to an artist she represents, Paul Gorman.

The website links to its Artsy page (which describes its mission as “to make all the world’s art accessible to anyone with an Internet connection”) and some of Gorman’s print editions.

The blurb on this site describes Gorman as working ‘predominantly with traditional film techniques, using medium and large format cameras, while also exploring his passion for alternative printing processes’.

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It’s a great means of comparing and contrasting my work and how it could be viewed by a buyer/collector. And gives context to deliberations over starting prices.

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I need to do some more thinking about the separation between the differing parts of my photographic practice; which work will remain in a fine art context versus work that could have a more retail element. I believe this is something I need to be clear on in my own head and stick with in future so that there is clear definition between work I create that can perhaps provide a more bread and butter income and work that can be recognised for its limited availability and one-off attributes.



Artsy. Francesca Maffeo Gallery (Paul Gorman). Available at: [accessed December 2, 2017]