Having decided this exhibition was to be a ‘mini’ show of Harena Now, I did not promote the event as widely as I intend to promote my larger show in July.
Having said that, I did use social media, online networks, noticeboards and via the venue to give it a plug.
In Figs. 1 to 2 you can see the promotional posters I created in situ at local village noticeboards.
A few days before the show, I also learnt that a surfboard business (Otter Surfboards) at the venue site was holding an open night, with a BBQ and a filming showing from surf photographer, Tim Nunn.
I saw this as an opportunity to perhaps engage more people with my work, and contacted the owner of the business to let them know my show would also be open if their guests wanted to visit. I didn’t get a reply.
I did however also share on social to try to reach more people by linking to the business event (see Fig. 3).
I created my own event on Facebook to promote the event (see Fig.4). It reached approx. 1,400 people.
Along with this I used Twitter to share details (as Figs. 5 to 7).
These were all non boosted posts.
It was also promoted via my own and Falmouth Flexible’s Instagram account (see Figs. 8 to 10).
I also promoted via the CoAST One Planet Tourism network. This is an email alert system to its members, of which there are many. You can see more at: coastproject.co.uk
It would seem that the Facebook event post garnered the most reach, but the Instagram posts seem to provide a more specific ‘like’ opportunity, while Twitter probably allowed for the most varied interaction.
I will be expanding on my promotion techniques for my next exhibition in July, using this experience to guide what I can do more of and be better at.
