Social media promotion – part 1

by ShutterPod, posted in Coursework FMP, Final Major Project, Modules, Project Development FMP

In the run up to my show on July 26, I have posted a selection of quotes relating to sand on my social media channels.

They are as follows:

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Fig. 1: Quote by journalist, Vince Beiser
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Fig. 2: Quote by geologist, Michael Welland
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Fig. 3: Quote by marine biologist, Rachel Carson
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Fig. 4: Quote by architect, Magnus Larsson
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Fig. 5: From the poem Auguries of Innocence by William Blake

They each contain a close-up of one of my show images and include a quote that relates to sand, from Blake’s Auguries of Innocence poem written circa 1803 to journalist Vince Beiser’s 2018 comments on the current sand crisis.

Three have been shared on Facebook so far (Figs. 6-8):

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Fig. 6: Facebook post July 22
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Fig.7: Facebook post July 18
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Fig. 8: Facebook post July 17

I also added four quotes to Instagram (Fig. 9):

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Fig. 9: Instagram posts

And three on Twitter (Fig 10-12):

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Fig. 10: Twitter post July 17
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Fig.11: Twitter post July 18
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Fig. 12: Twitter post July 22

Viewing the insights for these posts, it would seem that on Facebook the quote by Vince Beiser attracted the most engagement (Fig 13-14):

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Fig. 13: Stats for most popular quote post
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Fig. 14: Stats for all quote posts shared so far

On Instagram, the same post received 194 interactions, while on Twitter the same quote is my Top Tweet of the month so far (Fig.15):

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Fig. 15: Stats from Twitter Analytics

Most of my posts are made during the evening as I know that is when my followers are most active, but I also shared some during the daytime too to help spread coverage.

It is quite interesting to see that one image has been the most popular of the three/four I have shared.

I can not see why this particular image/quote should be most popular, except maybe on Twitter where I have included Vince Beiser’s account too.

Along with these posts, I have also promoted the event with a paid-for advert on Facebook (Fig. 16):

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Fig. 16: Facebook advert

This advert is running for four more days. It’s total cost is £12.

Looking at insights it has so far reach more than 760 accounts and attracted 11 responses (Fig. 17).

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Fig. 17: Stats for Facebook advert

It is interesting to see how these posts attract engagement and interest in my show, but I also know I need to send personal invites (going out today) and use other marketing tools to attract a wide audience.

Figures

Figures 1-5: PURCELL, Josie. 2018. Social media promotional images.

Figures 6-8: PURCELL, Josie. 2018. Facebook social media posts.

Figure 9: PURCELL, Josie. 2018. Instagram social media posts.

Figures 10-12: PURCELL, Josie. 2018. Twitter social media posts.

Figures 13-14: PURCELL, Josie. 2018. Facebook social media stats. Available at: https://www.facebook.com/ShutterPod/insights/?section=navPosts [accessed July 23, 2018].

Figure 15: PURCELL, Josie. 2018. Twitter Analytics social media stats. Available at: https://analytics.twitter.com/user/TheShutterPod/home [accessed July 23, 2018].

Figures 16-17: PURCELL, Josie. 2018. Stats for event promotion on Facebook. Available at: https://www.facebook.com/ShutterPod/insights/?section=navPromotions [accessed July 23, 2018].